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Mobile Marketing – Free Mobile Ready Website…

Mobile Marketing

 

3 Reasons Why You Must Have A Mobile Ready Website

 

mobile ready website


Reason #1
  By 2015 the majority of people accessing the web will use a mobile device. It will be essential for businesses to be optimized and mobile ready . There are currently more than 5 billion mobile phones and that number is predicted to grow to 24 billion mobile phones within the next two and a half years. A mobile website will be the primary business communication tool.


Reason #2
The mobile revolution is on. The global race to capture customers is heating up. Big business (Apple, Samsung, Google, Amazon, Facebook, Walmart) is leading the way and this is no time to lag behind. Getting yourself mobile ready should be at the very top of your priority list. There is still plenty of room for savvy entrepreneurs to get in the game. But the race is speeding up by the hour and the competition is starting to move at warp speed. That means it’s time for entrepreneurs who intend to reap their share of rewards from the mega boom that’s already in motion to ACT NOW!


Reason #3
Your customers are already looking to satisfy their wants, needs and desires while they are on the move. They are searching for local businesses that can meet that demand right now. And, if you don’t have a mobile ready website that’s fully SEO optimized, you will lose out to the competition. At the end of the day, you need to be prepared for the rapid changes taking place as new technology continues to move into the marketplace. Your current and potential customers are already there and business owners must keep pace.

Mobile Ready WebsiteBeing Mobile Ready is just the starting point. There is much more that you need to know, but that will come once you’ve taken the first step. As you become more familiar with the advancing technology, you’ll be in a much better position to make smart marketing choices.

You can learn more by reading the articles posted in the additional links and pages of this blog. There are enormous opportunities available to you so take advantage of the free reports and memberships you’ll find here.

Your mobile ready website is the key to your financial future. Don’t be late to the party. Consider these “3 reasons” your invitation to get in the game.

 

Performance Based Marketing

Why is Performance Based Marketing the best game in town? Performance Based Marketing is the big game changer for small and medium sized business. It paves the way for a smaller business to generate traffic with far greater efficiency and practically eliminates the “hit and miss” tactics of conventional media.

Performance Based Marketing is the tool of choice for any business owner who is serious about competing, whether in the local market or establishing a global presence. Finally, there is a marketing tool that, when used properly, will level the playing field. Now is the time to set your creative wheels in motion.

Mobile Ready Website

Mobile Ready Websites
866-663-2943

Capture your share of the mega mobile profits that are coming with the next wave. Your first step is to make sure you learn as much as possible about the Mobile Revolution and what it means.

Gather as much information as you can so that you can make an informed decision. Then take action.

Mobile Ready HQ can help prepare you for the future and the coming wave of opportunity. We’re a Performance Based Marketing company that’s committed to helping successful business owners achieve greater success.

 

Get your Free Mobile Ready Website today.

 

Free Mobile Ready Web Site

 

Call: 866-663-2943
or email: [email protected]

           

 Mobile Ready Websites are Hot!

Are you still thinking about it? Do you want more business and higher profits?  To be sure, the clock is ticking and the Mobile Ready race has already started.  You can learn more by calling:                                                    Mobile Ready Website

 Mobile Ready HQ @ 866-663-2943

 

           


Mobile Marketing-3 Traffic Tactics That Won’t Cost You A Cent /Get More Traffic…

Mobile Marketing-3 Free Traffic Tactics-Hot Off The Press…

Below you’ll find 3 free traffic tactics that will put you on the mobile marketing map. While these traffic tactics are just a starting point, you will find a virtual truckload of information (valuable tips to help you on your mobile marketing journey) right around the bend.
If you need additional help or information, I’m available to assist you in whatever way I can. Just fill out one of the forms on this page or call me at: 866-663-2943

 

Every business needs to be mobile ready…that’s the absolute truth. It is a Mobile World and you must meet the ever increasing demands of your mobile ready customers.

They are searching for you right now and your conventional desktop website is about to become obsolete. Just when you thought you were up to speed with technology you find a monkey wrench thrown into the middle of your marketing plans.

But please don’t despair…I understand how frustrating it can be to constantly be called upon to change, but it’s one of the necessities in a world that seems to move faster and faster.

While there’s more to it than meets the eye, it’s not as bad as it seems. That’s the reason I created Mobile Ready HQ.  We create state-of-the-art Mobile Ready Websites and custom advertising apps to help our customers and clients drive hungry buyers to their sites.

We can help you get from where you are right now to where you want to be. After you’ve gathered the right information you’ll better understand why this kind of a solid foundation is key to your mobile marketing success. 

Traffic Tactics that won’t Cost You a Cent

Are you constantly banging your head in frustration on not receiving all the internet traffic you would like to get to your web site? Are you tormented from information overload listening to all the latest free website tips and tactics while not being able to understand any of it? Are you tired of people trying day and night…harassing you to max out your credit card and get loans for Google clicks, and in the process loose your credit score? Are you stupefied by the way your website just dropped out of the Google search results? Or are you just too broke and bored by the endless sales pitches for useless stuff you don’t want or need that leave you frustrated and depressed? You can employ these website tactics without spending a dime. However, knowing how is the real deal. Here’s the score:

1. Link it

Of all the effective website traffic tactics that can get you best results, linking to and from other websites is the one of the most widely-used method. Just make sure that the Internet business you are exchanging links with is relatively if not utterly related to your own business. And of course, don’t overkill as this might ban you from search engines.

2. Meet Meta Tags

Another way of to acquire your desired traffic for your website is through having your Meta tags contain usually used keywords that target your business. Meta tags help search engines in describing your web page. If you’re quite adept with the HTML aspect of your web pages, manipulating your meta tags would be a breeze.

3. Keyword-rich AND sensible content

Writing or acquiring articles that provide solid information regarding your business is one of the best ways. Making use of free keyword suggestion tools such as Overture will help you on which keyword or phrases to work on to better lead more traffic to your website. Making these write-ups very readable and genuinely informative will bring you many repeat visitors that will subsequently become repeat clients. Submitting these articles to various article directory listings will provide more visibility for your business as long as you keep your resource box in tact to create for yourself numerous back links. These methods, if employed properly, will not only make your web site popular but will make you achieve your most desired result – a higher conversion rate.

Want to see more articles about traffic?

Want more traffic? You’ve come to the right place. My Free Information Mall is chock full of useful articles, e-books and videos about mobile marketing, mobile ready websites, mobile marketing tips and tricks–and so much more. In fact I think you will be pleasantly surprised when you discover just how jam-packed the Free Information Mall is.

Visit My Free Information Mall

With Over 16,000 Information Resources at Your Fingertips, you’ll be glad you stopped by…Select
any category that interests you or use the convenient
Search Box to find things of specific interest.

Want More Traffic?

To Your Success,

 

Jerry Koch

 

Mobile Marketing/On Demand Mobile Marketing

ON DEMAND MOBILE MARKETING

Mobile Marketing

On Demand Mobile Marketing is a fast, easy and affordable way for savvy business owners to reach a New Generation of Information Hungry Mobile Consumers.

Mobile Marketing On Demand is the “One Finger Friendly Tool” that provides condensed and relevant information using simple category buttons to access a phone number, location or menu item.

The goal: Immediate Response.

Mobile Marketing On Demand satisfies “On the Go” consumers who have neither the time or patience to wait for a full website to load. They want a Mobile Ready Website that’s fast, friendly and responsive.

Mobile Marketing Has Arrived!

And only those who take advantage of this new advertising tool can stay on top of their competitors. Marketing products and services using mobile devices is taking over more traditional forms of advertising, the same way internet marketing did during the early 90′s. The CTIA Wireless Association, which is an international organization for the wireless communications industry’s recent survey said that in the U.S. alone, wireless subscribers total roughly 292.8 million. There were 1.8 trillion messages sent in 2010 and SMS- ready mobile devices went up to 243.7M. This presents a marketing opportunity that any smart businessman should not ignore.

Here are more interesting statistics:

About 80% or more than 250 million people in the US are mobile users. Four out of five teenagers own a mobile device, and they use their gadgets such as mobile phones and tablets not just for communicating, but more so for entertainment – to download music, games, watch videos or check out the latest gossips through their social networks.

However, this revolution is not just taking place in the US alone! There are now 30 countries in the world that have topped the 100% mobile device to population ratio. About 4 billion people globally are now mobile subscribers, with China (not surprisingly) having the most subscribers at about 400 million.

By 2012, it is predicted that the number of mobile users will exceed the 5 billion mark! (Update: prediction on target-5 billion now a reality). The phenomenal growth of mobile users has opened many opportunities for online marketers and even for small businessmen who give this new technology some serious thought and use it to their advantage. Based on the figures given above, it is clear that mobile marketing is the new wave of advertising and it can no longer be ignored. Doing so will put you and your business at a disadvantage! So read on and find out how you can use mobile marketing as a tool to expand your customer base and grow your business.

Are You Ready For Mobile Marketing?

Many years back, the word “mobile marketing” referred to advertising on-the-go, which means small billboards or posters displayed on top or on the sides of cars. These days, this may seem so old and passé. Nowadays, it refers to ad campaigns sent through SMS, MMS or bluetooth over mobile devices such as cell phones and electronic tablets.

In 2002, big name brands such as McDonalds and Coke did one of the biggest text campaigns in the early history of mobile marketing. It was a very effective campaign that was done during the heat of the World Cup season, where consumers were asked to send a text message to a short coded number to join a raffle. It was proof that consumers were ready for something new and personal – using their mobile phones to respond to an ad campaign.

Opportunities for selling goods and services over a mobile network have been foreseen at least a decade ago, but it is only in the past 2-3 years that it is fast becoming a reality. This rapid growth is due to the phenomenal sales of smartphones and tablets as well as the geomapping services provided by Google that allows location-based marketing.

Mobile Marketing

It took only one month to sell 1 million iPads, which is now the fastest selling internet-ready mobile device! Today, there are more smartphones being built and sold than desktops and laptops, and this is something that any smart businessman should consider when making a marketing plan. It is predicted that in 2020, about 10 billion mobile internet devices will be in use globally.

So how do you capitalize on this new revolution and get a piece of the action for your own business?

The key is knowing what mobile marketing is all about and understanding how you can put your business at the forefront of all these developments. Consumers are now turning to their mobile devices more often to make everyday purchasing decisions. Not only because it is convenient to do so, but also because people are learning to use their smartphones beyond simple text messaging. Most people have their phones within arm’s length every hour of the day, and some would definitely feel lost without it. But you, as a marketer, will also benefit from using mobile devices as a marketing tool:

1. Mobile Marketing Creates Immediate Response

Between doing an email blast and a text ad campaign via mobile phones, which do you think will generate a faster response? Mobile phone users are known to check their phones every now and then, so any new messages they receive are often opened and read within a 3-minute period. Compare that with an email message that may sometimes sit in someone’s inbox for weeks and you know which one converts to a potential sale faster. In fact one study says that 94% of text messages received by mobile users in the US are read, and 75% are read instantly!

2. Always On, Anytime, Anywhere

Mobile phones are frequently carried by users anywhere they go. If you use target marketing via mobile phones, you get the advantage of immediate message delivery and your ad campaigns are read almost instantaneously by your audience. This method of advertising reaches a wider audience than traditional methods such as print ads, TV and radio ads and even online ads that are accessed via desktop internet.

3. More Personalized Customer Management

Through mobile technology, you can deliver messages to your customers wherever they may be. You can encourage customer participation on surveys, or remind them of an ongoing sale of your products in their area. You can receive feedback immediately, and you can customize your marketing plans to engage your customers even more. One good example is a campaign run by Orange, a mobile phone network in the UK, which gave its subscribers a 50% off on movies every Wednesday by simply texting the word MOVIE to a number. In return, those who participated received a unique code that they can use to claim their discounts. Orange not only increased its subscribers through regular promotions such as this one, but also kept their customers loyal to their brand. It is no wonder now that Wednesday is the most popular movie viewing day of the week in the UK!

4. Convenient Sales Tracking

As in any ad campaign, you need to have a tracking system to monitor how effective you are in reaching your target market. Because mobile device users often send their feedback immediately, you can easily track your conversion rates and understand your market better.

5. Unlimited Earning Potential At Minimal Cost

With a good mobile marketing plan, you can target your market, create products that are highly marketable, and achieve a loyal following among your audience. Imagine attaining all these without having to spend a huge investment on billboard advertising and TV ads! No other media can provide this kind of experience for both businesses and consumers.

Your messages are delivered instantly and you get instant results! The number of mobile users will continue to rise in the next years to come. Undeniably, the medium is here to stay – this is the future of marketing. And if you can be part of this revolution this early, while many businesses have yet to join the bandwagon, you are positioning yourself for unlimited

Mobile Marketing 
profits in the future! Would you like to test drive a Mobile READY Website (see a sample of your website optimized and ready to bring you more sales and increased profits)?

Experience our RESULTS FIRST® PERFORMANCE GUARANTEE (we guarantee your results). Would you like to see “proof” before you put up a dime?

We believe it’s the smart way to promote your business. It’s FREE and there’s NO OBLIGATION. Mobile Marketing On Demand is the fast, friendly and fun way to do
business in 2014.

Are You Ready For A Free Mobile Ready Test Drive?

 

Yes, Give Me My Free Mobile Ready Test Drive

 

Call: 1-866-663-2943 Or email: [email protected]

Mobile Website Design

MOBILE WEBSITE DESIGN/Mobile Website/Mobile Ready News

Mobile Ready/News is about the mobile ready revolution taking place world wide. Mobile Website Design is starting to gain a foot hold among business owners who are discovering how important it is to understand and satisfy customer wants, needs and desires.

From a consumer standpoint, it means “I want relevant information (in a condensed format) from my mobile device NOW.”

I want my search for information to be:

    • Simple
    • Fast  
    • Convenient

I have my smartphone or tablet and I’m looking for a quick phone connection, directions or a mobile coupon to use now.

That’s it!

I don’t have the time or patience to scroll through your entire website.

The exploding Mobile Website Design phenomena is driving a consumer crazed market for instant local information on demand.

The mobile race is on and the stakes are enormous.

When Apple created the iphone they had a plan in place for what this mobile ready device would trigger. Of course, they had no way of knowing everything; of knowing every new channel this would open up, but they knew it was BIG! And, they were ready to reap the rewards. Sales and profits soared.

As a result, Apple cashed in big time.

With mobile profits soaring, they claimed a 75% market share (depending upon which source you believe). They were a catalyst for Mobile Website Design and the term Mobile Ready Websites.

Mobile Website Design is changing the face of information delivery and communications globally.

Just as the world changed when Henry Ford introduced the Model T, it is changing once again with the introduction of the smartphone and numerous mobile ready devices.

More than five billion mobile ready devices have already flooded the market place and there is no sign this will ease anytime soon. We are in the middle of a Mobile Revolution that, by all indicators, should dwarf the earlier Industrial Revolution.

There are some big prizes at stake; bigger than anyone can comprehend at this early stage. However, just as Apple “knew” something BIG was about to happen, there are many forward thinking companies and action oriented entrepreneurs who are now ready to play a part in this mobile ready race into the future.

Mobile Website Design
Claim Your Free Mobile Website Design

Every Business Needs MORE Customers/Clients

Are you ready to move your business to the next level? Do you want more customers/clients?

As CEO of Integrity Marketing Systems, LLC, I’m  involved in the design of tools and systems that assist business owners in taking control of their advertising and marketing efforts. This is essential to your success!

The most important tool of the day is a Mobile Ready Website. Keep in mind that it’s not the website. It’s how you “use it” to build your business. Anyone can build a mobile ready website. But, will that website bring you more customers? More clients? More sales? More profits? After all, that is the goal…

You want RESULTS! 

We are using this Mobile Website Design Platform to assist our clients in building and maintaining the relationships that are so important to their success. Our Mobile Website Designs are optimized to get you the results you want. That means MORE bottom line profits and, in the end, that’s the only reason for being in business.

Measurable Results

Every potential client is provided the opportunity to Test Drive our Guaranteed RESULTS FIRST® Mobile Platform. ”Try it before you buy it” means they (you) are in position to make intelligent choices based on results rather than the usual half-baked promises that produce so much disappointment and frustration. Doesn’t it make more sense to “see” what you are getting before you buy? Of course it does.

Our creative team produces High Ranking Mobile Website Designs, Mobile Ready (optimized) Websites, Facebook Fan Pages, Direct Marketing Campaigns, Search Engine Optimization (SEO), Text Message Marketing (SMS), Custom Video Production, Copywriting, Graphic Design and Lead Generation Software.

These are the systems (vehicles) that will take you where you want to go. But it’s our
marketing expertise and knowledge that will fuel your vehicle with gas.

Using time-tested Performance Based Marketing, we help entrepreneurs and business owners reach new levels of success. More Cash Paying Customers/Clients. More Sales. More Profits.

Our support team is driven by commitment, attention to detail, and an unmatched standard of excellence. Are you ready to put us to work for you? Then fill out the form and click the button below. It’s the best business move you will ever make. Do it now! 

We believe that treating each of our clients as we ourselves wish to be treated is the best investment we can make. Therefore, we provide the best service and support anywhere and, more importantly, we guarantee RESULTS. There is no way you can lose.

Our Mobile Ready HQ team is ready to serve you. Claim your free Mobile Website Design. Schedule a Free Mobile Ready Test Drive Today!
 

Just email me: [email protected]
or CALL Me:: 866-663-2943

 

Free Mobile Ready Test Drive

 

Just click here for your Free Mobile Audit and Mobile Website Mock Up?

To your continued success,

Jerry Koch
Integrity Marketing Systems, LLC

Read more at:

http://www.MobileOneHQ.com
http://www.MobileReadyHQ.com
http://www.MarketingAuthorityGroup.com

Mobile Ready Websites

Are you Mobile Ready

Every business NEEDS
a Mobile Optimized Website.
Google estimates that sometime
in 2013, local mobile searches will
surpass traditional desktop
searches

    • It is estimated that by 2013 more people will be accessing the internet via mobile devices rather than pc’s
    • According to Google in “The Mobile Movement: Understanding Smartphone Users” 70% of mobile users have compared prices on their mobile
    • 65% have read product reviews
    • And 50% mobile searches lead to a purchase
    • In addition Google discovered that  95% Smart phone users have searched for local information
    • 61% users will call the business
    • And 59% visit the location
    • Of these people 90%  will act within 24 hours

Potential customers searching for you will be using a
Smartphone or mobile device. They want information
“on the spot” which means they want it to be:

    • FAST to Load
    • EASY to Click 
    • SIMPLE to Navigate  

Already successful business owners are racing to make
sure they are able to meet that demand with a mobile
optimized website. And that means you must do more
than stuff your current information into a smaller screen.

A Mobile Ready Website is essential to your success. Take
one for a TEST DRIVE today and experience the difference!

High Performance Marketing

High-Performance Marketing: An Interview with Nike’s Phil Knight

An Interview with  Phil Knight  by Geraldine E. Willigan

Nike is a champion brand builder. Its advertising slogans—“Bo Knows,” “Just Do It,” “There Is No Finish Line”—have moved beyond advertising into popular expression. Its athletic footwear and clothing have become a piece of Americana. Its brand name is as well-known around the world as IBM and Coke.

So it may come as a surprise that Nike, the consummate marketer, came to understand the importance of marketing late in its life: after it hit the $1 billion revenue mark. After more than a decade of meteoric growth, Nike misjudged the aerobics market, outgrew its own capacity to manage, and made a disastrous move into casual shoes. All of those problems forced the company into a period of intense self-examination. Ultimately, says founder, chairman, and CEO Phil Knight, the company realized that the way forward was to expand its focus from the design and manufacture of the product, where Nike had always excelled, to the consumer and the brand.

Nike’s roots go back to a company called Blue Ribbon Sports, which Knight, a former runner at the University of Oregon, and Bill Bowerman, Knight’s former track coach, created in 1962. Blue Ribbon Sports started out distributing running shoes for a Japanese company, then shifted to designing its own shoes and outsourcing them from Asia. Blue Ribbon Sports’s performance-oriented product innovations and mastery of low-cost production translated into shoes athletes wanted to wear and could afford. Knight and Bowerman’s track connections got the shoes onto the feet of real runners. And then jogging emerged as a new national pastime.

By 1978, the year Blue Ribbon Sports changed its corporate name to Nike, Jon Anderson had won the Boston Marathon wearing Nike shoes, Jimmy Conners had won Wimbledon and the U.S. Open wearing Nike shoes, Henry Rono had set four track and field records in Nikes, and members of the Boston Celtics and Los Angeles Lakers basketball teams were wearing them. Sales and profits were doubling every year.

Then in the mid-1980s, Nike lost its footing, and the company was forced to make a subtle but important shift. Instead of putting the product on center stage, it put the consumer in the spotlight and the brand under a microscope—in short, it learned to be marketing oriented. Since then, Nike has resumed its domination of the athletic shoe industry. It commands 29% of the market, and sales for fiscal 1991 topped $3 billion.

Here Phil Knight explains how Nike discovered the importance of marketing and what difference that discovery has made. This interview was conducted at Nike, Inc.’s Beaverton, Oregon offices by HBR associate editor Geraldine E. Willigan.

HBR: Nike transformed the athletic shoe industry with technological innovations, but today many people know the company by its flashy ads and sports celebrities. Is Nike a technology company or a marketing company?

Phil Knight: I’d answer that question very differently today than I would have ten years ago. For years, we thought of ourselves as a production-oriented company, meaning we put all our emphasis on designing and manufacturing the product. But now we understand that the most important thing we do is market the product. We’ve come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool. What I mean is that marketing knits the whole organization together. The design elements and functional characteristics of the product itself are just part of the overall marketing process.

We used to think that everything started in the lab. Now we realize that everything spins off the consumer. And while technology is still important, the consumer has to lead innovation. We have to innovate for a specific reason, and that reason comes from the market. Otherwise, we’ll end up making museum pieces.

What made you think the product was everything?

Our success. In the early days, anybody with a glue pot and a pair of scissors could get into the shoe business, so the way to stay ahead was through product innovation. We happened to be great at it. Bill Bowerman, my former track coach at the University of Oregon and cofounder of the company that became Nike, had always customized off-the-shelf shoes for his runners. Over the years, he and some other employees came up with lots of great ideas that we incorporated. One of Bowerman’s more legendary innovations is the Waffle outsole, which he discovered by pouring rubber into a waffle iron. The Waffle Trainer later became the best-selling training shoe in the United States.

We were also good at keeping our manufacturing costs down. The big, established players like Puma and Adidas were still manufacturing in high-wage European countries. But we knew that wages were lower in Asia, and we knew how to get around in that environment, so we funneled all our most promising managers there to supervise production.

Didn’t you do any marketing?

Not formally. We just tried to get our shoes on the feet of runners. And we were able to get a lot of great ones under contract—people like Steve Prefontaine and Alberto Salazar—because we spent a lot of time at track events and had relationships with the runners, but mostly because we were doing interesting things with our shoes. Naturally, we thought the world stopped and started in the lab and everything revolved around the product.

When did your thinking change?

When the formulas that got Nike up to $1 billion in sales—being good at innovation and production and being able to sign great athletes—stopped working and we faced a series of problems. For one thing, Reebok came out of nowhere to dominate the aerobics market, which we completely miscalculated. We made an aerobics shoe that was functionally superior to Reebok’s, but we missed the styling. Reebok’s shoe was sleek and attractive, while ours was sturdy and clunky. We also decided against using garment leather, as Reebok had done, because it wasn’t durable. By the time we developed a leather that was both strong and soft, Reebok had established a brand, won a huge chunk of sales, and gained the momentum to go right by us.

We were also having management problems at that time because we really hadn’t adjusted to being a big company. And on top of that, we made a disastrous move into casual shoes.

What was the problem with casual shoes?

Practically the same as what happened in aerobics, and at about the same time. We went into casual shoes in the early 1980s when we saw that the running shoe business, which was about one-third of our revenues at the time, was slowing down. We knew that a lot of people were buying our shoes and wearing them to the grocery store and for walking to and from work. Since we happened to be good at shoes, we thought we could be successful with casual shoes. But we got our brains beat out. We came out with a functional shoe we thought the world needed, but it was funny looking and the buying public didn’t want it.

By the mid-1980s, the financial signals were coming through loud and clear. Nike had been profitable throughout the 1970s. Then all of a sudden in fiscal year 1985, the company was in the red for two quarters. In fiscal 1987, sales dropped by $200 million and profits headed south again. We were forced to fire 280 people that year—our second layoff ever and a very painful one because it wasn’t just an adjustment and trimming of fat. We lost some very good people that year.

How did you know that marketing would solve the problems?

We reasoned it out. The problems forced us to take a hard look at what we were doing, what was going wrong, what we were good at, and where we wanted to go. When we did that, we came to see that focusing solely on the product was a great way for a brand to start, but it just wasn’t enough. We had to fill in the blanks. We had to learn to do well all the things involved in getting to the consumer, starting with understanding who the consumer is and what the brand represents.

Inspired Design: How Nike Puts Emotion in its Shoes by: Tinker Hatfield

Didn’t Nike understand the consumer right from the start?

In the early days, when we were just a running shoe company and almost all our employees were runners, we understood the consumer very well. There is no shoe school, so where do you recruit people for a company that develops and markets running shoes? The running track. It made sense, and it worked. We and the consumer were one and the same.

When we started making shoes for basketball, tennis, and football, we did essentially the same thing we had done in running. We got to know the players at the top of the game and did everything we could to understand what they needed, both from a technological and a design perspective. Our engineers and designers spent a lot of time talking to the athletes about what they needed both functionally and aesthetically.

It was effective—to a point. But we were missing something. Despite great products and great ad campaigns, sales just stayed flat.

Where did your understanding fall short?

We were missing an immense group. We understood our “core consumers,” the athletes who were performing at the highest level of the sport. We saw them as being at the top of a pyramid, with weekend jocks in the middle of the pyramid, and everybody else who wore athletic shoes at the bottom. Even though about 60% of our product is bought by people who don’t use it for the actual sport, everything we did was aimed at the top. We said, if we get the people at the top, we’ll get the others because they’ll know that the shoe can perform.

But that was an oversimplification. Sure, it’s important to get the top of the pyramid, but you’ve also got to speak to the people all the way down. Just take something simple like the color of the shoe. We used to say we don’t care what the color is. If a top player like Michael Jordan liked some kind of yellow and orange jobbie, that’s what we made—even if nobody else really wanted yellow and orange. One of our great racing shoes, the Sock Racer, failed for exactly that reason: we made it bright bumble-bee yellow, and it turned everybody off.

What’s different now?

Whether you’re talking about the core consumer or the person on the street, the principle is the same: you have to come up with what the consumer wants, and you need a vehicle to understand it. To understand the rest of the pyramid, we do a lot of work at the grass-roots level. We go to amateur sports events and spend time at gyms and tennis courts talking to people.

We make sure that the product is the same functionally whether it’s for Michael Jordan or Joe American Public. We don’t just say Michael Jordan is going to wear it so therefore Joe American Public is going to wear it. We have people who tell us what colors are going to be in for 1993, for instance, and we incorporate them.

Beyond that, we do some fairly typical kinds of market research, but lots of it—spending time in stores and watching what happens across the counter, getting reports from dealers, doing focus groups, tracking responses to our ads. We just sort of factor all that information into the computer between the ears and come up with conclusions.

To read more of this article, go to: Harvard Business Review

High Performance Marketing is the driving force behind building a major brand. Companies like Coca Cola and Nike understand the importance of paying attention to  consumer wants, needs and desires. But, even for a company like Nike it was a process and there were many mis-steps along the way. Trends and movements are often the first signal to identify consumer preferences and those who watch closely are able to get in front of the wave. Such is the case with the current Mobile Revolution. The Smart money is now chasing the smartphone and consumer demand for “on the spot” access to information. So, when you see the term Mobile Ready, you might want to ask yourself if you are in position to ride the wave? Mobile Ready or Not, that wave is happening right now.

183602_10150103906663886_6158205_n-1If you want to know more about High Performance Marketing and how you can profit from the Mobile Ready Website craze, CLICK HERE to take a TEST DRIVE.

Free Mobile Ready Test Drive

Call Me: 866-663-2943 or
eMail: [email protected]


Mobile Ready Websites Are Hot…Discover What Mobile Ready Can Do For You

Mobile Ready Websites-Ready or Not…

~Jerry Koch
Mobile READY HQ

Mobile Ready Websites are the hottest thing to hit the press and the street in years. Potential customers have their mobile phones close at hand and they are ready to buy.

Mobile Ready Websites

Mobile Ready Websites

Where will they go? Will they buy from you…or will they buy from your competitor? That’s the reason mobile ready websites  are so important. As a matter of fact, they are vital to your success. Mobile Ready Websites that are properly optimized will deliver exactly what the consumer is looking for…on the spot!

Your potential customers want relevant information on demand. They are not willing to spend time searching a standard web page to find your telephone number, directions or a coupon that provides an instant call to action. They want information about you to be fast and easy. Mobile Ready Websites are your ticket but there’s still more you have to think about.

Are all Mobile Ready Websites the same?

The short answer is no. While mobile ready websites are all designed to move you in the right direction, there are critical design and optimization differences that can have a major impact on your bottom line. So, you want to make sure you do your homework.

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Mobile Ready Websites should be a compliment to your existing website without sacrificing the most important benefits, speed and simplicity. Don’t make the mistake of loading your site with non-essential information or graphics. These things might be appealing to your eye at first glance, but will often cause you to compromise on speed.

When thinking about a Mobile Ready Website, consider these statistics:

  • 90% of all Smartphone users will take action within 24 hours
  • 95% of mobile phone users have searched for local information
  • 50% of those searches resulted in a purchase

Another factor to consider with mobile ready websites is pricing. The range is anywhere from zero to more than a thousand dollars. While there may be some good deals, it’s far more important to consider the bigger picture. What exactly are you getting? You usually will get what you pay for. However, be careful because just as all mobile ready websites are not equal, designers, consultants and agencies are not always reputable. So don’t act in haste. The extra time you put in now will pay off in the end; in both, results and overall satisfaction.

Finally and perhaps most important, ask if there is a guarantee?

Most advertising and marketing agencies do not guarantee results and there is a good reason for this. Often, their campaigns are aimed at something else, like branding or reinforcement. While these are essential marketing elements, they do not necessarily serve the best interests of the smaller or medium sized business that is more focused on getting results now.

A Performance Based Marketing Agency is more equipped to handle result driven campaigns and the best of class will provide a “see before you buy” option.

“Mobile Ready Websites Are Hot…”

Mobile Ready Websites/Performance Based Marketing

Why is Performance Based Marketing the best game in town? Performance Based Marketing is the big game changer for small and medium sized business. It paves the way for a smaller business to generate leads (traffic) with far greater efficiency and practically eliminates the “hit and miss” tactics of conventional media.

Performance Based Marketing is the tool of choice for any business owner who is serious about competing, whether in the local mobile ready market or establishing a global presence. Finally, there is a marketing tool that, when used properly, will level the playing field. Now is the time to set your creative wheels in motion.

Mobile Ready Websites

Mobile Ready Websites
Call Me: 866-663-2943

Capture your share of the enormous mobile profits that are coming with the next wave. Your first step is to make sure you learn as much as possible about the Mobile Revolution and what it means. Then get yourself  Mobile ReadyLearn, then take action. Don’t wait too long. The Mobile Ready Race has already begun and you won’t have much time to spare.

Mobile Ready HQ can help prepare you for the future and the coming wave of opportunity. Mobile Ready HQ is a Performance Based Marketing company that is committed to helping business owners succeed.

Take your free Mobile Test Drive today…

 

Free Mobile Ready Test Drive


Call: 866-663-2943 or email: [email protected]

           

Copyright © 2013, Integrity Marketing Systems, LLC All Rights Reserved

 

5 Text Message/Performance Based Marketing Benefits for Small Business

 

Performance Based Marketing/Mobile Profits

5 Text Message/Performance Based Marketing Benefits for Small Business

~ Jerry Koch
Mobile READY HQ

Performance Based MarketingMaintaining customers can be a huge obstacle for a lot of small businesses in terms of sales and income generation. This can be achieved through a number of advertising methods including flyers, radio ads, print ads, direct mail and Performance Based Marketing on the Internet

Since we now live in a digital information age with improved communication methods, new Performance Based Marketing strategies are unfolding that put us in immediate contact with our audience. One of those methods, Text Message marketing, has quickly emerged as one of the great leveraging tools for small localized businesses.

Mobile usage has exploded over the past few years and is not expected to slow down any time soon. In fact, it’s expected to continue to grow at astonishing rates over the next several years.

Therefore, Text Message Marketing offers the small business owner a special kind of “billboard” that provides almost instant results at an extremely affordable price.

Small business owners who have tapped into a Performance Based Marketing Strategy have outdone their competitors and expanded business in a relatively short period of time. This kind of marketing effectively levels the playing field and gives quick thinking small business owners a huge advantage.

Summing it up, the driving force in the success of Text Message Performance Based MarketingPerformance Based Marketing is:

a) its cost effectiveness and
b) the ability to reach an ever increasing audience instantly.

When thinking about your next profit generating move, consider these 5 Text Message/Performance Based Marketing Benefits:

    •  Text Message marketing is “permission-based,” which means your customers opt-in to receive your offers.
    •  Over 90% of the text messages you send will be read within minutes of being sent.
    •  Text message coupons and other offers receive 10 times the redemption rate of traditional advertising methods.
    •  Almost all of your customers will have their mobile phones with them at all times, which ensures that your messages will actually reach your target audience.
    •  Text Message marketing is much more affordable than other advertising and promotion methods; yet, it yields great results.

These benefits show why Performance Based Marketing could be exactly what you need to boost your ROI. Many smaller businesses, including your competitors, are moving to methods like this to increase sales while cutting their marketing costs at the same time.

Mobile Ready HQ is your one-stop mobile ready website destination. We’ll help you get from where you are to where you want to be. We’ll pull out all the stops to give you a jump on your competitors. We reach that goal by giving you the information you need to make an informed decision! From there it’s up to you.You will never be pitched, sold or pressured. We commit to building our brand on the recommendation of informed and satisfied customers.

Mobile Profits/Performance Based Marketing

Why is Performance Based Marketing the best game in town? Performance Based Marketing is the big game changer for small and medium sized business. It paves the way for a smaller business to generate traffic with far greater efficiency and practically eliminates the “hit and miss” tactics of conventional media.

Performance Based Marketing is the tool of choice for any business owner who is serious about competing, whether in the local market or establishing a global presence. Finally, there is a marketing tool that, when used properly, will level the playing field. Now is the time to set your creative wheels in motion.

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Mobile Ready Websites
Call Me: 866-663-2943

Capture your share of the rapidly increasing mobile profits that are coming with the next wave. Your first step is to make sure you learn as much as possible about the Mobile Revolution and what it means. Get yourself Mobile Ready. Then, take action. The Mobile Ready Race has already begun and the clock is ticking.

Mobile Ready HQ can help prepare you for the future and the coming wave of opportunity. Mobile Ready HQ is a Performance Based Marketing company committed to helping business owners succeed.

 

Get your Free Mobile Audit today.

 

Free Mobile Ready Test Drive

Call: 866-663-2943 or email: [email protected]